The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". It’s our name and it’s our ideal.
The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.
It has come a long way over the past almost 80 years - from a small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s fourth-largest manufacturer of toys.
The first LEGO automatic binding brickThe LEGO brick is our most important product. This is why we are proud to have been named twice – “Toy of the Century”. Our products have undergone extensive development over the years – but the foundation remains the traditional LEGO brick.
The brick in its present form was launched in 1958. The interlocking principle with its tubes makes it unique, and offers unlimited building possibilities. It's just a matter of getting the imagination going – and letting a wealth of creative ideas emerge through play.
Lego is a favorite series of building toys produced by The Lego Company , an exclusive taking place company located in Billund , Denmark . The company's flagship creation , Lego , is created with multicolour interlocking plastic-type material bricks and also an accompanied by numbers of gear set , minifigures as well as lots of other components . Lego bricks tend to be built and then to be connected in lots of ways , to assemble such type of items just as new or used vehicles , places , together with working robots . Just about anything assembled are able to be taken out separated just as before , so the components useful to create various other objects . Lego has began developing interlocking toy bricks in 1949 . Ever since then a global Lego subculture seems to have established , having support for the movies , games , competitive events , combined with six designed a mixture of fun parks ( from wikipedia )
The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932.
The LEGO Group is engaged in the development of children's creativity through playing and learning. Based on the world-famous LEGO® brick, the company today provides toys, experiences and teaching materials for children in more than 130 countries. The LEGO Group has approximately 10,000 employees, and it is the world's third largest manufacturer of play materials.
Our head office is in Billund, Denmark but we have subsidiaries and branches throughout the world, and LEGO products are sold in more than 130 countries.
The LEGO brand is more than simply our familiar logo. It is the expectations that people have of the company towards its products and services, and the accountability that the LEGO Group feels towards the world around it. The brand acts as a guarantee of quality and originality. ( see on http://.lego.com/ )
Imagination:
Curiosity asks, ”Why?” and imagines explanations or possibilities (if.. then). Playfulness asks what if? and imagines how the ordinary becomes extraordinary, fantasy or fiction. Dreaming it is a first step towards doing it.
Free play is how children develop their imagination – the foundation for creativity
Creativity
Creativity is the ability to come up with ideas and things that are new, surprising and valuable. Systematic creativity is a particular form of creativity that combines logic and reasoning with playfulness and imagination.
Fun
Fun is the happiness we experience when we are fully engaged in something that requires mastery (hard fun), when our abilities are in balance with the challenge at hand and we are making progress towards a goal. Fun is both in the process, and in the completion.
Fun is being active together, the thrill of an adventure, the joyful enthusiasm of children and the delight in surprising both yourself and others in what you can do or create.
Learning
Learning is about opportunities to experiment, improvise and discover – expanding our thinking and doing (hands-on, minds-on), helping us see and appreciate multiple perspectives.
Caring
Caring is about the desire to make a positive difference in the lives of children, for our partners, colleagues and the world we find ourselves in, and considering their perspective in everything we do.
Going the extra mile for other people, not because we have to – but because it feels right and because we care.
Caring is about humility – not thinking less of ourselves, but thinking of ourselves less.
Quality
From a reputation for manufacturing excellence to becoming trusted by all – we believe in quality that speaks for itself and earns us the recommendation of all.
For us quality means the challenge of continuous improvement to be the best toy, the best for children and their development and the best to our community and partners.
